PRESS RELEASE: Naperville, IL – August 22, 2024

ampliFI partners with LoanPro to advance how banks, credit unions, and fintechs engage consumers.

ampliFI Loyalty Solutions, a leader in innovative loyalty programs, announces a strategic partnership with LoanPro, the market-leading modern lending and credit platform. This collaboration marks a significant advancement in how banks, credit unions, and fintechs engage with their consumers.

By combining LoanPro’s configurable, API-first architecture with ampliFI’s dynamic loyalty solutions, financial organizations can seamlessly integrate loyalty-enhancing programs into their credit operations. Through this partnership, credit and lending activities are directly connected with personalized and relevant rewards, streamlining operations and strengthening relationships within financial services.

“We are thrilled to partner with LoanPro to deliver unmatched value to clients,” said Ron Silvia, CRO of ampliFI Loyalty Solutions. “Combining LoanPro’s market-leading platform with our expertise in loyalty programs will significantly help bank, credit union, and fintech clients achieve their business objectives and differentiate in a crowded market.”

Key benefits of this strategic partnership include:

  • Personalized rewards and custom incentives are linked directly to credit behaviors, enhancing satisfaction and loyalty.
  • A unified approach to credit and loyalty programs that simplifies processes and reduces operational overhead.
  • Comprehensive analytics that enable financial organizations to make informed, data-driven decisions that improve service delivery.

“We are excited to embark on this partnership with ampliFI,” said Rhett Roberts, Co-Founder and CEO of LoanPro. “This collaboration is more than just an integration; it redefines how financial organizations engage with their consumers through personalized credit products with differentiated loyalty programs. We are confident this partnership will have a transformative impact.”

This strategic partnership reflects both LoanPro and ampliFI’s commitment to innovation and their dedication to enhancing the credit and lending experience for consumers across financial services.

About ampliFI Loyalty Solutions

ampliFI Loyalty Solutions is an industry-leading loyalty and engagement program provider specializing in data-driven, custom rewards programs for financial institutions nationwide. With over 25 years of experience, ampliFI designs branded loyalty programs tailored to each financial institution’s unique needs and offers seamless integration options with existing processing relationships.

ampliFI’s innovative platform includes Real-Time Rewards, unique earning and redemption opportunities, enterprise engagement, and dedicated cardholder support. ampliFI empowers clients to customize their programs in alignment with market strategies and provides robust analytics to drive positive ROI. Based in Naperville, IL, ampliFI operates with a PCI-compliant approach and maintains an on-site customer contact center. Notably, ampliFI serves and influences over 10 million cardholders and is the exclusive domestic provider for loyalty programs with Visa.

About LoanPro

LoanPro is the market-leading modern lending and credit platform enabling lenders to innovate quicker, driving account growth while optimizing operational efficiency. Today, 600+ financial organizations use LoanPro to holistically upgrade their borrower, agent, and back-office experiences. LoanPro’s mission of providing the platform to innovate the future of finance currently is enabled through its composable architecture, allowing lenders to enhance their origination, servicing, payments, and collections, all built on the foundation of a modern lending core. Learn more at loanpro.io.